Choose TRUBRANDS for a delicious, sustainable, and health-conscious alternative to traditional snacks. Our plant-based bars offer the perfect blend of indulgence and nutrition, crafted with care to support both your wellbeing and the planet.

Who Founded TRUBRANDS and Why?

TRUBRANDS was founded by Erica Groussman, a passionate advocate for sustainable living and healthy eating. Frustrated by the lack of truly enjoyable plant-based snack options, Erica set out to create a product that was both delicious and good for the environment.

Who is Erica, and What Motivated Her to Start the Company?

Erica Groussman, our founder, started TRUBRANDS to revolutionize snack time with products that taste great and contribute positively to the planet. Her motivation stemmed from her own search for healthy, eco-friendly snacks that didn't compromise on flavor.

Are We Committed to Sustainability?

Absolutely! Sustainability is at the core of everything we do at TRUBRANDS. From sourcing ethically produced ingredients to implementing eco-friendly packaging, we strive to minimize our environmental impact. We are constantly exploring new ways to further our commitment to the planet, ensuring that our products are good for you and the environment.

Product Details

What Does It Mean When We Say Our Products Are Plant-Based?

Our plant-based products are made entirely from plants, without any animal-derived ingredients. This makes them a great choice for vegans, vegetarians, and anyone looking to reduce their environmental footprint.

What is Our 'Super Natural Indulgence'?

Our 'Super Natural Indulgence' theme represents our commitment to creating snacks that are not only natural and healthy but also irresistibly delicious. Each bar is a testament to our belief that natural ingredients can offer the ultimate indulgence.

Which Ingredients Do We Use?

We use a variety of high-quality, natural ingredients including healthy fats, cocoa, pea protein, and cassava. All our ingredients are carefully selected for their nutritional benefits and environmental sustainability.

What Flavors Do We Offer?

Our flavors, inspired by classic desserts, include Saltylicious Almond Love, Oh Oh Cookie Dough, Smother Fudger Peanut Butter, Daydreaming About Doughnuts, Get in My Belly, PB and Jelly, It's Mint to Be Chip, and Whipped for Key Lime.

Why Are Our Flavors Inspired by Desserts?

We believe that indulging in your favorite flavors can be a part of a healthy lifestyle. By inspiring our flavors with desserts, we make healthy eating enjoyable and satisfying, without the guilt.

Purchasing Options

How Fast Do We Ship?

Orders are shipped within 24 hours, typically arriving in 2-3 days. To prevent melting, summer shipments are limited to Monday through Wednesday. 

Do We Offer Bundles or Subscriptions?

Yes, we offer both bundles and subscription options. Our bundles allow you to try multiple flavors at a discounted rate, while our subscriptions can be customized to fit your snack needs, delivered right to your door on a regular basis. 

How Many Bars Are Included Per Box?

Each box contains 12 bars.

Do We Sell Our Products on Amazon?

Yes, our products are available on Amazon. You can easily purchase them with the convenience of Amazon's shipping options and customer service. 

How Can You Find Our Products at Retailers?

Our products are stocked in various health food stores, supermarkets, and specialty shops across the country. Check our website for a store locator tool to find the nearest retailer to you. 

Are We Available at Costco USA?

Yes, select products are available at Costco locations throughout the USA. Availability may vary, so we recommend checking your local Costco's inventory.

Do We Sell in Canada?

Yes, our products are available in Canada through trubar.ca and you can find them also in select retail stores and online platforms that serve Canadian customers.

Customer Support


What Happens If the Bars Melt Due to Hot Weather?

Our Super Natural flavors don't protect against the fiery sun, and sometimes the warm weather causes our glazes to met a bit during shipping. CHILL...Just treat us like a chocolate bar and put your bars in a cool sport until they return to their original shape.

How Can You Become a Retailer or an Ambassador?

If you're interested in becoming a retailer or an ambassador for TRUBRANDS, please visit our website for more information on our partnership programs and how to apply.

Do We Have a Rewards Program?

Yes, we offer a rewards program for our loyal customers. For more details, visit our website and click on the blue 'Rewards Program' button in the bottom left corner.

How Can You Follow Us on Social Media?

Stay connected with TRUBRANDS by following us on our social media platforms. You can find us on Instagram, Facebook, and TikTok where we share updates, new product launches, and behind-the-scenes content. Make sure to follow us to stay up to date with all things TRUBRANDS! 

Do We Conduct Giveaways?

Yes, we frequently run giveaways on our social media channels. It's a fun way for us to engage with our community and give back to our loyal customers. Follow us on social media to participate in our giveaways and win some delicious treats!

Prop 65?

My friend gave me a TRUBAR and I noticed a Prop 65 warning on some of them. Why?

Don’t worry, all TRUBAR products are safe to enjoy! However, the state of California has set labeling standards that are much higher than any other state and even the FDA. For more information, please click HERE.