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TRU Blog
Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!
Halle Berry, Keto, and TRUBAR: The Story Behind the Snack That Started It All
A while back, we shared something that stopped a lot of people mid-scroll: Halle Berry publicly named TRUBAR as her go-to keto snack — and revealed she'd stayed keto throughout...
I Scream for Orange Cream: Introducing TRUBAR's Creamsicle-Inspired Bar, Made Exclusively with Orangetheory Fitness
Creamsicle, all grown up. I Scream for Orange Cream is here — a bright, nostalgic, creamsicle-inspired protein bar made exclusively in partnership with Orangetheory Fitness. 🍊 Bright orange. Smooth vanilla cream. The flavor that used...
Cherry On Top is Here: Your New Favorite Sweet Treat, Exclusively at Walmart
Cherry On Top is Here: TRUBAR's New Walmart Exclusive Flavor | TRUBAR 🍒🍫 Cherry On Top — Now at Walmart Cherry On Top is Here: Your New Favorite Sweet Treat,...
Why TRUBAR Removed Seed Oils and Why Ingredients Matter More Than Ever
Today’s consumers are paying closer attention to what’s inside their favorite protein bars. It’s no longer just about protein content or calories, it’s about ingredient quality, sourcing, and transparency. That...
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