From a childhood witnessing the pitfalls of fad diets to building a multimillion-dollar brand, TRUBAR founder Erica Groussman proves that success—like great snacks—comes from keeping it real. Featured in Sports Illustrated Swimsuit, Erica shares how she turned her passion for clean, delicious protein bars into a booming business. Read on for her journey, insights, and why TRUBAR is redefining healthy indulgence!
