Creamsicle, all grown up. I Scream for Orange Cream is here — a bright, nostalgic, creamsicle-inspired protein bar made exclusively in partnership with Orangetheory Fitness. 🍊

Bright orange. Smooth vanilla cream. The flavor that used to mean chasing down the ice cream truck — now packed with 12g of plant-based protein and 12g of fiber. No gluten. No dairy. No junk. Just the creamsicle moment, anytime you want it.

Real Results Start with Real Food

The TRUBAR x Orangetheory Fitness partnership is built on a simple idea: the people who show up and push hard deserve fuel that actually works — and actually tastes good. Total-body training and real-food energy belong together.

We made I Scream for Orange Cream for the members who don't want to choose between performance and flavor. The ones who crush a workout and still want a snack that feels like a reward. Your new post-workout favorite is here — and it tastes exactly like that creamsicle you remember. 🍦

The Flavor Profile: What to Expect

If you've ever loved an orange creamsicle — and who hasn't — you already know what this bar is about. I Scream for Orange Cream delivers:

• Bright, citrusy orange — bold and unmistakably real
• Smooth vanilla cream — that classic cool contrast you crave
• 12g of plant-based protein — to support real recovery
• 12g of fiber — to keep you full and fueled
• No gluten, no dairy, no junk — just clean ingredients you can feel good about

It's the creamsicle moment — but now it comes with macros. Shop I Scream for Orange Cream here.

A Partnership Built for the Studio Floor

When the right brands come together, good things happen. 🍊

A few weeks into the partnership with Orangetheory Fitness, the response has exceeded every expectation. Studios across the country have embraced I Scream for Orange Cream and introduced it to their members in a big way — from in-studio sampling and social posts to enthusiastic feedback from coaches and members who keep coming back for more.

What's made this collaboration special is how it's come to life at the local level. This isn't a partnership that exists only on paper or in a press release. It's playing out on the studio floor, in member conversations, and in the genuine excitement around a flavor that people actually love.

Beyond the Studio: Strong Demand on Amazon and TRUBAR.com

What's been especially exciting is that the enthusiasm hasn't stopped at the studio doors. I Scream for Orange Cream has also seen strong demand across Amazon and TRUBAR.com — proving that this flavor is resonating well beyond the Orangetheory community.

Whether you're an Orangetheory regular or simply someone who appreciates a great-tasting plant-based protein bar, I Scream for Orange Cream delivers. The fact that it's finding an audience both inside and outside the studio speaks to how universally craveable this flavor really is.

Thank You, Orangetheory

To the entire Orangetheory Fitness team — thank you for being incredible partners. The way you've embraced this collaboration, activated it within your studios, and championed it to your members has made this launch something truly special.

We're only getting started. Looking forward to what's ahead. 🍊