Your new favorite sweet treat has arrived. Cherry On Top — TRUBAR's boldest, most nostalgic flavor yet — is officially here, and it's exclusively available at Walmart. 🍒🍫

Bold, indulgent, and built to satisfy real cravings, this flavor brings the essence of cherry and chocolate chunk ice cream into every single bite. It's the kind of flavor that makes you do a double-take at the label to confirm: yes, this is actually a plant-based protein bar.

What Makes Cherry On Top Different

Today's consumers want more from their protein bars. It's no longer enough to deliver grams of protein on a label — people want flavors that actually excite them, ingredients they can feel good about, and a snacking experience that doesn't ask them to compromise.

Cherry On Top was built with exactly that in mind. It channels the nostalgic joy of a cherry-dipped ice cream cone — vibrant, sweet cherry paired with rich chocolate chunks — and delivers it in TRUBAR's signature clean, plant-based format.

For anyone searching for the best tasting protein bars that don't skimp on flavor, Cherry On Top is here to answer that call.

Exclusively at Walmart — Because Real Snacks Should Be Accessible

Getting a new flavor to shelf isn't just a product decision — it's a distribution strategy. And Walmart was the right home for Cherry On Top.

TRUBAR has always been about reaching people where they actually shop. Walmart is where millions of Americans pick up their weekly groceries, and making Cherry On Top available there means more people — not just health food aisle regulars — get access to a clean, protein-packed snack that tastes like dessert.

This exclusive launch reflects TRUBAR's ongoing commitment to growing beyond specialty retail and showing up where everyday consumers need better snack options.

The Partnership That Brought Cherry On Top to Walmart

A Walmart-exclusive launch at this scale doesn't happen by accident. It takes the right people, deep trust, and shared belief in what the product represents.

A huge thank-you to Jennifer King and Travis McCloskey at Walmart, who were instrumental in bringing this exclusive flavor to life. Their partnership and vision made Cherry On Top a real, buyable product on Walmart shelves — and the TRUBAR team doesn't take that lightly.

On the TRUBAR side, Kate McDevitt and Reid Brown led the charge as Team TRU leads, ensuring every detail came together the right way.

A Full Team Effort, From Concept to Shelf

Cherry On Top represents one of the best examples of what happens when an entire organization rallies around a single goal. This flavor came together through a TRU team effort across TRUBAR — touching every function in the business:

• R&D — developing and refining the flavor profile until it nailed that cherry-chocolate ice cream moment
• Operations — scaling production without sacrificing quality or ingredient standards
• Marketing — building the story and excitement around the launch
• Finance — making the economics work for a retail-exclusive partnership
• Sales — closing the deal and bringing Cherry On Top to Walmart's shelves nationwide

From the first concept conversation to the moment Cherry On Top hit the shelf — this was a team effort in every sense of the word.

Where to Find Cherry On Top

Cherry On Top is available exclusively at Walmart — in stores and on Walmart.com. If your local Walmart carries TRUBAR, look for Cherry On Top in the protein bar or snack aisle.

You can also search "TRUBAR Cherry On Top" directly on Walmart.com or use the TRUBAR store locator to find a location near you.

This one's for the cherry lovers. The chocolate lovers. And everyone who ever wished their protein bar tasted more like the ice cream shop around the corner. Cherry On Top is here — go get yours. 🍒