Limited Edition! Wicked: For Good
Limited Edition! Wicked: For Good

SCHOOL FRIENDLY. PROTEIN PACKED. TOTALLY YUM

Better Snacks to Fill their Packs!

Shop TRUBAR KiDS!

Fluffy, frosted, and ready to party.

It’s Giving Birthday Energy

No candles. Just protein.

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TRUBAR Protein Bars

🌟NEW! Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough
🌟NEW! Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough $29.99
Get in My Belly, PB & Jelly
Get in My Belly, PB & Jelly $29.99
Oh Oh Cookie Dough
Oh Oh Cookie Dough $29.99
Sold out Smother Fudger Peanut Butter
Smother Fudger Peanut Butter $29.99 Choose options
Daydreaming About Donuts
Daydreaming About Donuts $29.99
Saltylicious Almond Love
Saltylicious Almond Love $29.99
It's Mint to Be Chip
It's Mint to Be Chip $29.99
Strawberry Shorty Got Cake
Strawberry Shorty Got Cake $29.99

TRUBAR KiDS JUST DROPPED! 🎉

School Friendly I No Tree Nuts I No Peanuts

🎒 NEW! TRUBAR KiDS - Fudge-Tastic Brownie Bar
🎒 NEW! TRUBAR KiDS - Fudge-Tastic Brownie Bar $24.99
🎉 NEW! TRUBAR KiDS - Pop Goes Confetti Bar
🎉 NEW! TRUBAR KiDS - Pop Goes Confetti Bar $24.99
🧸 NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar
🧸 NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar $24.99
🖍️ NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar, Pop Goes Confetti Bar, Fudge-Tastic Brownie Bar
🖍️ NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar, Pop Goes Confetti Bar, Fudge-Tastic Brownie Bar $27.99
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN

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TRU Blog

Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!

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TRUBAR Launches a Wicked New Variety Pack
TRUBAR Launches a Wicked New Variety Pack

Big news from TRUBAR! We’ve teamed up with Universal Products & Experiences to launch an exclusive, co-branded snack ahead of Universal Pictures’ Wicked: For Good — flying into theaters November...

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Introducing TRUBAR KiDS: Clean, School-Friendly Snack Bars for Your Little Ones
Introducing TRUBAR KiDS: Clean, School-Friendly Snack Bars for Your Little Ones

Big news for your little ones!  We’re excited to launch TRUBAR KiDS, our newest line of clean, school-friendly snack bars—created with parents, teachers, and even the pickiest eaters in mind....

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New TRUBAR Variety Pack Just Dropped: 3 Dessert-Inspired Flavors, 1 Guilt-Free Box
New TRUBAR Variety Pack Just Dropped: 3 Dessert-Inspired Flavors, 1 Guilt-Free Box

Get ready, snack lovers—TRUBAR's newest Variety Pack is here, and it’s everything your taste buds have been waiting for. Featuring Smother Fudger Peanut Butter, Whole Lotta Macchiato, and Oh Oh...

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New TRUBAR Variety Pack Now Available at Sam’s Club
New TRUBAR Variety Pack Now Available at Sam’s Club

Big news, TRU fans!  We’re excited to announce the launch of our new TRUBAR Variety Pack, now available exclusively at Sam’s Club. This limited-time pack features two of our most...

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