Big news from TRUBAR! We’ve teamed up with Universal Products & Experiences to launch an exclusive, co-branded snack ahead of Universal Pictures’ Wicked: For Good — flying into theaters November 21.

The all-new Wicked Variety Pack brings a little magic to snack time with two fan-favorite flavors that celebrate friendship, empowerment, and everything deliciously TRU:
💚 It’s Mint to Be Chip – a bold nod to Elphaba’s fearless journey.
💗 Daydreaming About Donuts – a playful tribute to Glinda’s sparkle and charm.

Available now at trubar.com and landing in 3,900+ stores (Nov 1) —including Target, Albertsons & Safeway—this limited-edition five-bar set is here for a good time (and a sweet one).

This partnership marks the first time one of Universal Pictures’ iconic franchises has come to life through a better-for-you, plant-based snack, blending clean ingredients with pop-culture magic.

As TRUBAR Founder & CEO Erica Groussman puts it, our mission has always been to make clean eating fun, indulgent, and connected to culture—and this collaboration does exactly that.

Clean. Plant-Based. Magical. Wickedly TRU. 

Learn more on Business Wire or grab your Wicked Variety Pack before it disappears into the night!