“As women who care about taste and nutrition, we often find ourselves in a dilemma of having to pick one over the other. After what felt like a lifelong quest for healthy on-the-go snacks that satisfies our sweet tooth, we stopped looking around and looked at ourselves.

Why can’t we be the ones to create what we know is missing? Inspired by the indulgence of dessert, we handcrafted TRUWOMEN products using only ingredients we feel good about. We wanted to be proud of sharing our products with our loved ones.

TRUWOMEN is our simple way of promising to uplift women through our business practices and beyond. We truly believe “We power her. She powers the world.”

TRUWOMEN products are not just crafted with her in mind, they are crafted by her. We asked women what they wanted, and they told us: flavors that make their taste buds tingle, simple ingredients that fuel them forward and values that keep them strong. Indulgent Nutrition™ combines amazing taste with clean ingredients so that she finally has something she feels proud to eat and proud to share (P.S. men and kids also love TRUWOMEN products).

We practice better business, by driving a new frontier of leadership for women- elevating andproviding opportunities for them. We built our company, hiring women in most of the leadership positions and committingto pay equity across the board.

We focus every dollar the company spends on vendors that are female founded, female owned, or teams that where women are equally represented. And beyond that we ask these vendors to elevate the women in their organizations or risk losing our business to a business that does.

“As women who care about taste and nutrition, we often find ourselves in a dilemma of having to pick one over the other. After what felt like a lifelong quest for healthy on-the-go snacks that satisfies our sweet tooth, we stopped looking around and looked at ourselves.

Why can’t we be the ones to create what we know is missing? Inspired by the indulgence of dessert, we handcrafted TRUWOMEN products using only ingredients we feel good about. We wanted to be proud of sharing our products with our loved ones.

TRUWOMEN is our simple way of promising to uplift women through our business practices and beyond. We truly believe “We power her. She powers the world.”