Protein bars can't taste like dessert?

BITE ME.

Snack Better →

NEW FLAVOR JUST DROPPED

Crushed cookies. Creamy vibes.

Tastes like dessert. Fuels like a boss.

Shop the Drop →

Fluffy, frosted, and ready to party.

It’s Giving Birthday Energy

No candles. Just protein.

Get a Slice →

Crave the Cocoa. Go Coconuts.

Chocolatey, coconutty, and totally clean.

Take a Bite →

MEET OUR TRUBARS

12 bar box for $29.99 → only $2.49 per bar!

Strawberry Shorty Got Cake
Strawberry Shorty Got Cake $29.99
Whole Lotta Macchiato
Whole Lotta Macchiato $29.99
Daydreaming About Donuts
Daydreaming About Donuts $29.99
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy + FREE TRUBAR
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy + FREE TRUBAR $29.99
Whipped For Key Lime
Whipped For Key Lime $29.99
It's Mint to Be Chip
It's Mint to Be Chip $29.99
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It + FREE TRUBAR
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It + FREE TRUBAR $29.99
Oh Oh Cookie Dough
Oh Oh Cookie Dough $29.99
🍫🥥 NEW! Cocoa for Coconuts
🍫🥥 NEW! Cocoa for Coconuts $29.99
NEW FLAVORS!
COCOA FOR COCONUTS 🍫🥥
SWEET & DREAMY, COOKIES & CREAMY 🍪🥛
SHAKE IT, BAKE IT, BIRTHDAY CAKE IT🍰🎉
NEW FLAVORS!
COCOA FOR COCONUTS 🍫🥥
SWEET & DREAMY, COOKIES & CREAMY 🍪🥛
SHAKE IT, BAKE IT, BIRTHDAY CAKE IT🍰🎉
NEW FLAVORS!
COCOA FOR COCONUTS 🍫🥥
SWEET & DREAMY, COOKIES & CREAMY 🍪🥛
SHAKE IT, BAKE IT, BIRTHDAY CAKE IT🍰🎉
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It + FREE TRUBAR
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It + FREE TRUBAR $29.99
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy + FREE TRUBAR
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy + FREE TRUBAR $29.99
🍫🥥 NEW! Cocoa for Coconuts
🍫🥥 NEW! Cocoa for Coconuts $29.99
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN

Find Us

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TRU Blog

Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!

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TRUBAR EXPANDS U.S. DISTRIBUTION WITH TARGET STORES
TRUBAR EXPANDS U.S. DISTRIBUTION WITH TARGET STORES

Launch of TRUBAR in select Target locations marks further progress in expanding the brand’s North American distribution footprint with key retail partners MIAMI – April 14, 2025 -  TRUBAR, the...

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TRUBAR Featured in VegNews: One of the Top Vegan Snacks to Grab During Amazon’s Spring Sale
TRUBAR Featured in VegNews: One of the Top Vegan Snacks to Grab During Amazon’s Spring Sale

We’re thrilled to share that TRUBAR has been featured in VegNews’ roundup of the “15 Amazon Spring Deals on Vegan Snacks”—and it’s a must-read for snack lovers everywhere. This list...

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TRUBAR™ WELCOMES NEW SVP OF FINANCE TO FUEL NEXT STAGE OF GROWTH
TRUBAR™ WELCOMES NEW SVP OF FINANCE TO FUEL NEXT STAGE OF GROWTH

Luc Francillon brings 30+ years of experience in CPG to the TRUBAR™ team  MIAMI, FL – March 27, 2025 – TRUBAR™ is thrilled to announce the appointment of Luc Francillon as...

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TRUBAR Removes Seed Oils: A Cleaner, Better Protein Bar
TRUBAR Removes Seed Oils: A Cleaner, Better Protein Bar

At TRUBAR, we believe clean ingredients and indulgent taste should go hand in hand. That’s why we’ve made an exciting update to our recipe—we’ve officially removed seed oils! Why We...

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