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PROTEIN BARS CAN'T TASTE LIKE DESSERT?

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SCHOOL FRIENDLY. PROTEIN PACKED. TOTALLY YUM

Better Snacks to Fill their Packs!

Shop TRUBAR KiDS!
Limited Edition! Wicked: For Good

TRUBAR Protein Bars

🌟NEW! Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough
🌟NEW! Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough $29.99
Get in My Belly, PB & Jelly
Get in My Belly, PB & Jelly $29.99
Oh Oh Cookie Dough
Oh Oh Cookie Dough $29.99
Smother Fudger Peanut Butter
Smother Fudger Peanut Butter $29.99
Daydreaming About Donuts
Daydreaming About Donuts $29.99
Saltylicious Almond Love
Saltylicious Almond Love $29.99
It's Mint to Be Chip
It's Mint to Be Chip $29.99
Strawberry Shorty Got Cake
Strawberry Shorty Got Cake $29.99

TRUBAR KiDS JUST DROPPED! 🎉

School Friendly I No Tree Nuts I No Peanuts

🎒 NEW! TRUBAR KiDS - Fudge-Tastic Brownie Bar
🎒 NEW! TRUBAR KiDS - Fudge-Tastic Brownie Bar $24.99
🎉 NEW! TRUBAR KiDS - Pop Goes Confetti Bar
🎉 NEW! TRUBAR KiDS - Pop Goes Confetti Bar $24.99
🧸 NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar
🧸 NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar $24.99
🖍️ NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar, Pop Goes Confetti Bar, Fudge-Tastic Brownie Bar
🖍️ NEW! TRUBAR KiDS - Iced Oatmeal Blast Bar, Pop Goes Confetti Bar, Fudge-Tastic Brownie Bar $27.99
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN

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TRU Blog

Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!

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TRUBAR first major brand collaboration Wicked for Good announcement
Why Our First Major Collaboration Had to Be Wicked: For Good

Brand collaborations are everywhere right now, but not all of them feel meaningful. The best ones go beyond logos on packaging. They tell a story. They tap into culture. They...

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Smarter Choices During the Holidays Can Still Taste Like Dessert
Smarter Choices During the Holidays Can Still Taste Like Dessert

The holidays are not the time most people want to think about restriction. They are busy, social, and full of food everywhere you turn. Cookies on the counter. Candy bowls...

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TRUBAR Launches a Wicked New Variety Pack
TRUBAR Launches a Wicked New Variety Pack

Big news from TRUBAR! We’ve teamed up with Universal Products & Experiences to launch an exclusive, co-branded snack ahead of Universal Pictures’ Wicked: For Good — flying into theaters November...

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Introducing TRUBAR KiDS: Clean, School-Friendly Snack Bars for Your Little Ones
Introducing TRUBAR KiDS: Clean, School-Friendly Snack Bars for Your Little Ones

Big news for your little ones!  We’re excited to launch TRUBAR KiDS, our newest line of clean, school-friendly snack bars—created with parents, teachers, and even the pickiest eaters in mind....

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