Protein bars can't taste like dessert?

BITE ME.

Snack Better →

NEW FLAVOR JUST DROPPED

Crushed Cookies.
Creamy Vibes.

Tastes like dessert. Fuels like a boss.

Shop the Drop →

Fluffy, frosted, and ready to party.

It’s Giving Birthday Energy

No candles. Just protein.

Get a Slice →

Crave the Cocoa. Go Coconuts.

Chocolatey, coconutty, and totally clean.

Take a Bite →

MEET OUR TRUBARS

12 bar box for $29.99 → only $2.49 per bar!

Strawberry Shorty Got Cake
Strawberry Shorty Got Cake $29.99
Whole Lotta Macchiato
Whole Lotta Macchiato $29.99
Daydreaming About Donuts
Daydreaming About Donuts $29.99
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy $29.99
Whipped For Key Lime
Whipped For Key Lime $29.99
It's Mint to Be Chip
It's Mint to Be Chip $29.99
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It $29.99
Oh Oh Cookie Dough
Oh Oh Cookie Dough $29.99
🍫🥥 NEW! Cocoa for Coconuts
🍫🥥 NEW! Cocoa for Coconuts $29.99
NEW FLAVORS!
VARIETY PACK! 🥜 ☕ 🍪
COCOA FOR COCONUTS 🍫🥥
SWEET & DREAMY, COOKIES & CREAMY 🍪🥛
SHAKE IT, BAKE IT, BIRTHDAY CAKE IT🍰🎉
NEW FLAVORS!
VARIETY PACK! 🥜 ☕ 🍪
COCOA FOR COCONUTS 🍫🥥
SWEET & DREAMY, COOKIES & CREAMY 🍪🥛
SHAKE IT, BAKE IT, BIRTHDAY CAKE IT🍰🎉
NEW FLAVORS!
VARIETY PACK! 🥜 ☕ 🍪
COCOA FOR COCONUTS 🍫🥥
SWEET & DREAMY, COOKIES & CREAMY 🍪🥛
SHAKE IT, BAKE IT, BIRTHDAY CAKE IT🍰🎉
🌟NEW! Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough
🌟NEW! Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough $29.99
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It
🍰🎈 NEW! Shake It, Bake It, Birthday Cake It $29.99
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy
🍪🥛NEW! Sweet & Dreamy, Cookies & Creamy $29.99
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN

Find Us

Ready to snack? Discover all the stores where you can grab your favorite TRUBARS! Click Here! 🛒✨

TRU Blog

Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!

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New TRUBAR Variety Pack Just Dropped: 3 Dessert-Inspired Flavors, 1 Guilt-Free Box
New TRUBAR Variety Pack Just Dropped: 3 Dessert-Inspired Flavors, 1 Guilt-Free Box

Get ready, snack lovers—TRUBAR's newest Variety Pack is here, and it’s everything your taste buds have been waiting for. Featuring Smother Fudger Peanut Butter, Whole Lotta Macchiato, and Oh Oh...

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New TRUBAR Variety Pack Now Available at Sam’s Club
New TRUBAR Variety Pack Now Available at Sam’s Club

Big news, TRU fans!  We’re excited to announce the launch of our new TRUBAR Variety Pack, now available exclusively at Sam’s Club. This limited-time pack features two of our most...

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TRUBAR Named One of the Best Protein Bars on Good Morning America
TRUBAR Named One of the Best Protein Bars on Good Morning America

We’re proud to share that TRUBAR was just featured on @goodmorningamerica as one of the best protein bars on the market!  In a recent segment asking “Are protein bars actually...

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TRUBAR EXPANDS U.S. DISTRIBUTION WITH TARGET STORES
TRUBAR EXPANDS U.S. DISTRIBUTION WITH TARGET STORES

Launch of TRUBAR in select Target locations marks further progress in expanding the brand’s North American distribution footprint with key retail partners MIAMI – April 14, 2025 -  TRUBAR, the...

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