The Orange Zone
just got sweeter.

Meet the new TRUBAR x Orangetheory Fitness flavor.

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NEW! VARIETY PACK:

FOUNDER FAVORITES

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PROTEIN BARS CAN'T TASTE LIKE DESSERT?

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SCHOOL FRIENDLY. PROTEIN PACKED. TOTALLY YUM

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NEW! 🍊 I Scream for Orange Cream
NEW! 🍊 I Scream for Orange Cream $29.99
NEW! Variety Pack: Founder Favorites
NEW! Variety Pack: Founder Favorites $38.99
Get in My Belly, PB & Jelly
Get in My Belly, PB & Jelly $29.99
Oh Oh Cookie Dough
Oh Oh Cookie Dough $29.99
Smother Fudger Peanut Butter
Smother Fudger Peanut Butter $29.99
Sold out Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough
Variety Pack: Smother Fudger Peanut Butter, Whole Lotta Macchiato & Oh Oh Cookie Dough $29.99 Choose options
Daydreaming About Donuts
Daydreaming About Donuts $29.99
Saltylicious Almond Love
Saltylicious Almond Love $29.99
It's Mint to Be Chip
It's Mint to Be Chip $29.99

TRUBAR KiDS! 🎉

School Friendly I No Tree Nuts I No Peanuts

TRUBAR KiDS - Fudge-Tastic Brownie Bar
TRUBAR KiDS - Fudge-Tastic Brownie Bar $24.99
TRUBAR KiDS - Pop Goes Confetti Bar
TRUBAR KiDS - Pop Goes Confetti Bar $24.99
TRUBAR KiDS - Iced Oatmeal Blast Bar
TRUBAR KiDS - Iced Oatmeal Blast Bar $24.99
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN

TRUBAR Protein Bars

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TRU Blog

Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!

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I Scream for Orange Cream: Introducing TRUBAR's Creamsicle-Inspired Bar, Made Exclusively with Orangetheory Fitness
I Scream for Orange Cream: Introducing TRUBAR's Creamsicle-Inspired Bar, Made Exclusively with Orangetheory Fitness

Creamsicle, all grown up. I Scream for Orange Cream is here — a bright, nostalgic, creamsicle-inspired protein bar made exclusively in partnership with Orangetheory Fitness. 🍊 Bright orange. Smooth vanilla cream. The flavor that used...

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Cherry On Top is Here: Your New Favorite Sweet Treat, Exclusively at Walmart
Cherry On Top is Here: Your New Favorite Sweet Treat, Exclusively at Walmart

Cherry On Top is Here: TRUBAR's New Walmart Exclusive Flavor | TRUBAR 🍒🍫 Cherry On Top — Now at Walmart Cherry On Top is Here: Your New Favorite Sweet Treat,...

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TRUBAR protein bars blog image about removing seed oils and clean ingredients
Why TRUBAR Removed Seed Oils and Why Ingredients Matter More Than Ever

Today’s consumers are paying closer attention to what’s inside their favorite protein bars. It’s no longer just about protein content or calories, it’s about ingredient quality, sourcing, and transparency. That...

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High Protein Vegan Snacks That Actually Keep You Full
High Protein Vegan Snacks That Actually Keep You Full

Convenient High-Protein Vegan Snacks for Busy, On-the-Go Days Finding high protein vegan snacks that actually keep you full can feel like a challenge. Many snacks are convenient, but don’t deliver...

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